That energy, I think, is one of my biggest strengths, but it can also be a major downfall when it's not focused. And that brings me to one of my major resolutions for 2019: Focus.
On the other hand, in-app purchases infamously rely on what the industry calls "whales" to make up a bulk of the revenue--these are people who are able to spend thousands of dollars on free games so it can support the vast majority of players who don't make purchases at all.
Even paid video games and board games usually require a strong social media presence to earn sales these days. That may not be paid advertising, but it still means fierce competition for time and attention in a crowded marketplace. And for the creator, managing an online presence takes an increasing amount of energy that could be spent on making their actual product. I'm literally doing that right now, and I've been wondering: at what point does the ratio of time spent creating and time spent marketing become too unbalanced for me?
What this focus looks like, exactly, is something I still need to figure out. But I know it's going to involve more careful use of my time and energy. It's going to mean saying no to some things so I can say yes to the more important things. I can confidently say that Villages is going to remain a top priority. That's been my most successful project to date, and it would be foolish of me not to continue supporting it in every way I can. I'm excited about Crystal Quest, and I also believe it's the smartest place for me to swing the creative hammer. In this case, the two sides of the coin line up perfectly!
I'll spend some more time in the near future writing out more goals for myself, but for now, I've got to get back to work. Have a happy new year--let's make it rock! 😃